The next big thing

I realized that publishers like to do the same thing that the merchants of cool do. When Twilight became popular it seemed like all the publishers were trying to pop out vampire books. They wanted to get on the gravy train. None of them got as much notice as Twilight did, because they didn't market those books as well as Twilight was marketed. Because of Twilight a lot of people became interested in Vampire books, so I suppose the publishers new what they were doing, but none of those books had as strong an affect on readers as Twilight did.