The Cute Japanese Girl Ideal

*Warning: Watch commercial first or the joke will be spoiled*

The commercial for Ajinamoto Stadium

The guy in this commercial is moving to a new town filled with beautiful girls. They are baby faced manicured and trimmed. They wear stylish clothes, carry cute handbags, and sport childish cellphone charms. The word for the ideal girl is "kawaii" (which is used for all things cute). This cuteness extends to the high pitch of their voices. The boy is quite surprised by how deep the girls' voices are. Its creepy to hear a man voice coming out of the body of a petite schoolgirl. When he knocks down a girl who squeals in a normal girls voice the camera cuts to scene of the two in bed and you find out that he formed a relationship with the girl because her voice was girly, even though she is not stylish or cute like the other girls. We find out that all of those girls are avid fans of the university sports team and have mens voices due to all their cheering. And then we see the words 'shout all you like'. This commercial has the mixed standards of cuteness and school spirit. Support and fandom is also important in Japan. This commercial encourages the youth to be supportive of sports without worrying about looking silly.